Monthly Archives: May 2018

5 Local SEO Strategies You Can Do Today!

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Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online.

For a small business this is a massive opportunity to help grow your business with an effective local SEO campaign. Below are 5 strategies you can do today to start your local SEO campaign started and dominating your competition

1 – List your business in Google Places

List and verify your local business listing in Google Places is a fantastic place to start your local SEO campaign, without a listing you will find it difficult to place your business in the top positions on page 1.

2 – Complete your Google Place page listing

When filling in your listing, ensure you fill out your listing to Google guidelines and so that it is 100% complete. Here are some handy tips to help get the most out of your listing:

Address: This gives Google an indication of your geographical location so they can relate your listing to searches. When completing your address include their suburb you are located in and the city name; a common fault is just to list the suburb. Including the city name in the address will help Google know you want to target your city and also help you by embedding part of your targeted search phrase(s) in the listing.

Categories: You have the option to include several categories that are related to your business. However, you only need to fill in the first category from the designated Google options. The remaining fields for categories can be used to fill with options that you may find more related or keyword rich.

3 – Get reviews

A massive factor in the way Google decides how to rank listings in Google Places seems to be the number of reviews a listing has. The more reviews, the better your changes are of being closer to the top. A great way to get reviews from current and past clients is ask for them in your electronic correspondence, eg, provide a link in an email newsletter or a link from your email signature.

Google will also use and display reviews from other review sites. A good way to find out what review sites Google are using in your industry is to do a few Google searches and take note of them. Now you know other review where you should list your business and ask customers to review you that will help in your local SEO.

4 – Build links to your website

Building links to your website is a necessary task if you want to see your website move up the search results page. There are many ways to complete this task and to do it yourself can be a little time consuming, but very rewarding when you achieve the results you want. To get the best results from your link building, it is a good idea to mix up the anchor text of the links that you build. They should range from keyword phrase rich links, products you sell, to your brand/business name. An important aspect of link building is to get the right anchor text pointing at the right landing page. For example, if one of the products you sell is blue widgets, it is advisable to build some links with the anchor text “blue widgets” and point them at your blue widget product page. This will inturn help you rank highly in the search engines when people search for “blue widgets”.

5 – Build Links to your Google Place page

Just like building links to your website, it can be a good idea to build links to your Google Place page. This will give Google an indication that your listing and business is very relevant to the keyword phrases that you are targeting; making you the authority in your industry and geographical location.

By implementing the above 5 local SEO strategies you will be heading in the right direction to have your business listed at the top of the search results and boosting the exposure of your business to your local marketplace.

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How to Make Your Article Marketing Work For You

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Article marketing works. It is a medium you can use to market products, whether your own products or affiliate products. It simply involves writing articles which make people want to come to your site or to your landing page.

Now before you start getting excited, I have to tell you that you have to give value first before people would want to purchase something from you. You just don’t put together one or two crappy articles all in the name of getting traffic. No!

That’s just plain wrong.

You have to put the interest of your customers at heart first. This reminds me of the Law of Compensation which states that ‘The amount of money you are paid will depend on the need for what you do, your ability to do it, and the difficulty in replacing you.’

So you have to give valuable information to your readers.

Now what you want to create when you write your articles is what is called CURIOSITY. You want them to WANT MORE of what you have given them.

And they can only want more of what you have given if what you have given is valuable. So the idea is to give them a taste of the delicious meal you’ve prepared so that they will be the ones ordering more.

Now how do you do that? You give them useful but incomplete information. Yeah that’s how you do it. Now that you’ve given them a gift (something you gave them for free), they would trust you as an expert and someone who is willing to add value to their lives first, not just telling them to buy something from you on the first meeting.

You have to give before you receive. Give and it will come back to you. That is the way it is. That’s the Law of Sowing and Reaping.

So when you give a very informative article about how to solve a problem and you tell them that they can get MORE information if they go to your website, they will go there excitedly. This is because they now trust you as an expert and someone who is willing to be generous with their information before asking for something in return.

Examples of information you can write an article about are ‘how to make more money in less time’, ‘how to import cars without stress’, ‘how to get a visa without going to the embassy’, etc

Keep Writing Articles

DO NOT ever quit. Don’t just stop writing articles because after a month of writing there is no traffic to your site. You have to keep on believing you’ll succeed before you have your breakthrough. You have to stick to it. Keep on writing and adding value to lives. Share the information you have. The rewards will come if you don’t give up.

Write Regularly

Don’t write articles once in a blue moon and expect instant results. Write at regular intervals. This helps you in the following ways:

1) Search engines love sites that are content-rich and are always being updated at regular intervals. It helps you rank high in the search results.

2) It motivates people who have been to your site keep coming back. I mean, why should they come back if they keep seeing the same old articles they’ve read a hundred times on your site?

So what is the summary of the above point? It is automation. Article marketing automates the internet marketing business. It automates your traffic. That is why it’s even good to contribute your articles to article directories like EzineArticles which ranks high in terms of traffic on Alexa. Once your articles are there, they are there for life and they bring residual traffic to you.

Keep Your Articles Short

The reason is because you want to keep people’s attention. You don’t want to bore them to sleep. You want to go straight to the point. I will suggest you keep it between 400 and 1000 words. There are a few times that your articles might have to be longer. But do that ONLY if it is absolutely necessary.

Write in a Professional Manner

By that I don’t mean you should write your article if you’re writing a formal speech. As a matter of fact you should write your article using simple, informal words as if you were talking to a friend. It makes you connect with your audience and makes you interesting. What I mean here is to reread your articles to make sure your spelling is correct, your grammar and punctuation are correct. The way you write can give people a good or bad impression about you.

I hope this article has given you lots of information on how to get started. Start writing articles today and make success out of it. Good luck.

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Four Tendencies Drive The Development Of Electronic Products

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There are four tendencies to drive the electronic products in the year of 2011, namely the improvement of energy efficiency, personalized medical care, the comfortable and safe movable device and the safe applications with low power consumption.

Every tendency needs some new technology. Although these technologies are on the different developing stage, they all devotes to reforming all the applications in people’s daily life. Especially the application of NFC technology will change the cell phone into electric wallet. Nokia has declaimed that the new releasing cell phone will contain the NFC function in 2011. The high-performance frequency technology is another increasing field. The development of wireless base station makes the data transmitted by the wireless connected terminal more and more. What is more, the IC drive used in the fluorescent lamp will also increase in the year of 2011.

The largest challenge comes from two aspects, one is the supply source, and the other is increasing potential of the new emerging market. Although the integration has not happened between the related industries, companies are trying to be complementary with each other, thus their income will increase, and their customers will get better solution. Besides, a flexible and competitive supply chain is very important to meet the demand of customers. Although the platform of technology can be gained by the outsourcing, the engineer needs the proper techniques process which is able to provide the advantage and leading technologies.

It is predicated that the growth of the electronic products will be stable in 2011. The entire industry’s growth rate will be between six percent and eight percent, and the high performance mixed signal will be higher than others. Meanwhile, the new business strategy and design will help the high performance mixed signal market more prosperous. The related integrated circuit of the electronic products is 02087MXP.

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